– Unleash the brand & product’s further potential, via end-user centric viewpoints –
About
KIRIKUCHI LLC is a Brand, Marketing and Product-concept consulting company.
We offer “Kirikuchi” (‘distinctive/unique concepts’, ‘angles’, ‘point-of-views’ in Japanese) by finding/developing “As is” and “To be” of company, brand & product via ;
- Consumer/Customer centric approach, with defining
- WHO: not demographic nor ideal “persona”, but based on real persons (= N1)
- WHAT: distinctive/unique benefits
- Simple, Transparent and Practical methods/tools;
- Simple: common brand/marketing languages & processes among team members, which are not-too-complicated nor not-only-for-marketing-gurus
- Transparent: not by Black-box, but by can-be-understood methods/tools for non-marketing section people
- Practical: not for-the-sake-of-marketing, but for-the-breakthrough/solution-actions
- Process/method/tool/words/ that can be applied also to mid/small size companies that have limited staffs, budgets and skills/knowledge
- Running-mate of project owners & team members
- “Sanpo-Yoshi” (good for all three parties) of consumer/end-users, company’s employees, and stakeholders
Profile
SUZUKI TAKU
1986-2005 McCann Worldgroup / beacon communications (International advertising agencies)
- In charge of strategy/tactics development & implementation for major Japan/global brands’ communication, new product development, brand/corporate identity
2005-2019 Michelin (Japan & North America)
- Head of corporate communications, Japan (including first-in-Asia Michelin Guide launch project in 2007)
- Country Marketing Manager, Japan passenger car replacement tires
- Retail Marketing Manager, Michelin North America (Greenville, SC)
- General Manager, Michelin Guide & License business
2020-2024 Mitsui & Co., Food business unit
- In charge of brand/marketing strategy & tactics, product concept development for BU and group companies
- Co-developed “Mitsui & Co. Food Business Unit Branding & Marketing Way” (basic & practical seminar, aiming to establish common understanding & process for brand and marketing), offered to around 150 people
October, 2024 KIRIKUCHI LLC
- Established new company, with continuing some of Mitsui & Co.’s group company brand/marketing support
[contact] suzuki.taku@kirikuchi.co.jp